Most coaches assume lead generation means spending money on ads. It doesn't. You already have a website. People are already landing on it. The question is what happens when they get there. For most coaches, the answer is: nothing. They read a bit. They leave. You never know they existed. That's not a traffic problem. That's a conversion problem. Here's how to fix it without spending a penny on ads. The first thing to understand about website visitors People who land on your website are not ready