The Real Reason Your Discovery Calls Aren't Showing Up (It's Not the Reminders)

It's 2pm on a Wednesday. The call was supposed to start at 1:55. The Zoom is open. I have a pen, a notebook, my tea (still hot this time, for once). I've read her email twice. I've looked at her LinkedIn. I'm ready. She doesn't show up. At 2:08 I close the laptop. By 2:15 I've already mentally moved on, because this isn't the first time. It's the third no-show this month. Three hours of prep, three blocked-out slots, three notebooks open at a fresh page, three rounds of "I really thought this on