Most coaches have a PDF gathering dust on their website. You know the one. "10 Steps to [Transformation]." Designed at midnight. Downloaded by nobody. Or downloaded by everyone and read by no one. The PDF lead magnet had its moment. That moment has passed. Here's why quizzes work better — and why coaches specifically are sitting on a goldmine they haven't touched yet. The problem with a PDF A PDF is a one-way street. You put information out. Your visitor takes it. You get an email address if you