How to Qualify Leads Before a Discovery Call (So You Stop Wasting Hours on the Wrong People)

You have four discovery calls booked this week. Three of them won't be the right fit. You'll know that within the first five minutes, but you'll stay on for the full half hour anyway because you're polite and because there's a small chance you're wrong. That's eleven and a half hours of your week. For one client. The problem isn't the discovery call. It's everything that happens before the discovery call. The real cost of an unqualified call A discovery call isn't free. It costs you the time on