Most coaches assume lead generation costs money. It does not. What it costs is time, and something genuinely worth giving away. If you have both of those things, you do not need a budget. You need a system. The trap most coaches fall into When leads dry up, the instinct is to spend. Run some ads. Boost a post. Buy a list. The problem is that paid traffic without a good offer is just expensive traffic that still does not convert. You pay to get people to your website and then they leave, because