You've been told you need a lead magnet. You probably already have one. It might even be working. Or you've been putting off making one because every option you've looked at feels either too much work or too much money or both. Here's an honest look at the five lead magnets coaches actually use in 2026. What each one does well. What each one doesn't. How to pick the one that fits how you actually work. No "you must have all five." No "this one is the only one that works in 2026." Just the trade-